Effective Date: Dec 1, 2024
Last Updated: Nov 20, 2024

At HydroX Group Limited (“Company,” “we,” “our,” or “us”), the parent company of In Lieu, we prioritize ethical data practices as part of our commitment to sustainability, accountability, and transparency in alignment with B Corp principles. This Privacy Policy explains how we collect, use, disclose, and protect your information when you interact with our products, services, and platforms. By using our Services, you consent to the practices described below.

1. Our Commitment to Privacy

As a company aligned with B Corp values, we are committed to:

• Transparency: Clearly explaining how and why we collect, use, and share your information.

• Accountability: Ensuring that data handling practices meet high ethical and legal standards.

• Empowerment: Providing you with control over your personal data and honoring your choices.

2. Information We Collect

We collect the following types of information to provide and improve our products and services:

2.1 Personal Information

• Name, contact details (e.g., phone number, email address), billing and shipping addresses.

• Payment information (e.g., credit card or bank details) processed securely by third-party payment processors.

2.2 Device and Usage Information

• IP address, browser type, operating system, and activity logs on our platforms.

• Cookies and similar technologies for site performance and user experience.

2.3 Transactional Data

• Purchase history, delivery preferences, and feedback on our products.

2.4 Sustainability Engagement

• Data from participation in eco-initiatives, such as recycling programs or sustainability surveys.

2.5 Marketing Preferences

• Your consent to receive promotional communications or participate in events and surveys.

2.6 Voluntary Information

• Data you provide when contacting us, entering competitions, or submitting reviews.

3. How We Use Your Information

We use your information to:

• Deliver Services: Process orders, manage payments, and arrange deliveries.

• Improve User Experience: Customize interactions and gather feedback to enhance our products and services.

• Promote Transparency: Share educational and promotional content aligned with our sustainability mission.

• Empower Consumers: Provide insights into the environmental impact of purchases, such as carbon footprint or recyclability scores.

Legal Basis for Processing:
We process your personal data based on your consent, contractual obligations, legitimate business interests, or compliance with legal requirements.

4. Ethical Data Sharing

We never sell your personal data. We may share your data with:

• Service Providers: Logistics partners, payment processors, and IT services to fulfill our operations.

• Regulatory Authorities: To comply with legal obligations or requests from government entities.

• B Corp Partners: For collaborations focused on sustainability and social impact, where aggregated, anonymized data may be shared.

Transparency Commitment:
Any sharing of data aligns with our mission to prioritize ethical practices and consumer trust.

5. Cookies and Tracking Technologies

Our website uses cookies to provide essential functionalities and improve user experience.

5.1 Types of Cookies

• Essential Cookies: Required for site operation.

• Analytical Cookies: Help us measure website performance and understand user behavior.

• Marketing Cookies: Support tailored advertising and promotions.

5.2 Your Choices

You can manage or disable cookies through your browser settings, but some features may be affected.

6. Data Security

We implement B Corp-aligned best practices for data security, including:

• Encryption for sensitive data during transmission and storage.

• Regular audits of our systems and data practices.

• Restricted access to personal data on a need-to-know basis.

Despite our efforts, no system is completely secure. We encourage users to adopt safe practices when sharing information online.

7. Data Retention

We retain personal data only as long as necessary for:

• Fulfillment of services.

• Compliance with legal obligations.

• Supporting our B Corp mission (e.g., tracking sustainability engagement).

After the retention period, data is securely deleted or anonymized.

8. Your Rights

We empower you with the following rights under applicable data protection laws:

8.1 Access and Correction

Request access to the data we hold about you and correct inaccuracies.

8.2 Data Portability

Request your data in a structured, machine-readable format.

8.3 Opt-Out of Marketing

Unsubscribe from promotional communications at any time.

8.4 Withdraw Consent

Revoke consent for processing where consent was the legal basis.

8.5 Data Deletion

Request deletion of your data, subject to legal or contractual limitations.

8.6 Transparency Reporting

Access reports on how your data supports our sustainability initiatives.

To exercise these rights, contact us using the details below.

9. Environmental and Social Impact

In Lieu supports sustainability initiatives through responsible data practices, including:

• Partnering with organizations to track and improve the carbon footprint of our supply chain.

• Using anonymized data to advocate for better recycling policies and community outreach.

Your data helps us maintain transparency and accountability in achieving our environmental goals.

10. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our operations or legal requirements. Updates will be posted on our website, and significant changes will be communicated to you directly.

11. Contact Us

For questions, concerns, or to exercise your data rights, please contact us at:

• Email: hello@drinkinlieu.com

• Address: 17/F, One Hysan, No.1 Hysan Avenue, Causeway Bay, Hong Kong.

Transparency, trust, and sustainability are at the core of our mission. We value your trust and strive to empower you through ethical data practices.